Hey, I'm Joe 

As a child, making things came instinctively to me — building, breaking, and rebuilding was simply how I understood the world. That curiosity stayed with me, gradually evolving into a more deliberate relationship with materials and craft. I made toys from whatever I could find: paper, rubber bands, cardboard boxes, spray paint. What began as a way to entertain myself quickly became a way to solve problems.

Over time, these experiments grew in ambition. From elastic-band-propelled paper toys and makeshift lightsabers built from household materials, to a chocolate-dispensing machine, a football rebounder, a barber’s tool vest, hydro-dipped hockey sticks, customised clothing, 3D-printed props, and eventually designing and making my own bespoke sneakers from scratch. Each project taught me something new — often through failure — and reinforced my need to learn by making.

Bringing ideas to life has always been my main drive. Design feels like a natural extension of how I think and work. I am particularly interested in how everyday objects interact with people — designs that are intuitive rather than confusing, that respond thoughtfully to new technologies, and that are environmentally conscious. My process is deliberately balanced: hands-on making through sanding, sculpting, and refining sits alongside digital tools such as CAD, point clouds, and 3D modelling.

At thirteen, I made a conscious decision to pursue this path. Turning down a football scholarship, I chose instead to attend a school with exceptional Design Technology and Arts facilities — not out of convenience, but conviction. I realised early on that my development required full immersion. Design stopped being something I did to pass time; it became the way I explore ideas, express my perspective, and understand the world around me.